Fast Company:This year’s string of high profile, platform-exclusive online album releases is beginning to condition everyday consumers to this new reality, but for many, the concept remains confusing, if not frustrating. You mean I have to sign up for a $10 per month subscription just to hear this new album? Why? This is a bit like telling N’Sync fans in 2002: Sorry kids, this one is only available at Tower Records. You might live near a Best Buy or prefer Sam Goody, but it doesn’t matter. For now, this music you and millions of others have been waiting for is a Tower Records exclusive.
It reminds me more of video game early exclusives. Sometimes Xbox or Playstation will get something early, usually purchased expansion packs. If you’re not willing to own both systems, pay for both services, and buy games based on the exclusive deal of the moment, you just wait …
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